Audience research special reports

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BBC Listener Research Department Reports, 1937–c.1950

Audience research special reports

Collection: BBC Listener Research Department Reports, 1937–c.1950 Volumes Audience research special reports

BBC WAC ref. R9/9: Relating to specific topics or aspects of audience behaviour between 1937 and 1950, these reports were designed to provide an analysis of the audience and their reactions to programming. The early reports and enquiries are divided by subject and filed in bound volumes. Some are related to specific programmes and are in the same format as the later Listener Research Reports, whilst others are more detailed and cover broader areas, such as children's programming.N.B. Despite appearances to the contrary, reproduced here are all the surviving special reports held at the BBC's Written Archives Centre. The practice within the LRD was to assign numbers date-sequentially to every document as it was issued, regardless of its type (i.e. bulletin, supplement, report, barometer). Any gaps in numeration, which suggest missing reports, in fact represent numbers that were assigned to documents now held in other series. For more on the context of these special reports, please see "The good servant: the origins and development of BBC Listener Research 1936-1950" by Siân Nicholas, located in our detailed description section.

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